【After Utopia】Nazi | Packaging
Nazi Lee became famous as the second runner-up of “Sing! China” in 2019 and released her debut album After Utopia. Grandvity Design was very honored to participate in this album production.
Nazi Lee became famous as the second runner-up of “Sing! China” in 2019 and released her debut album After Utopia. Grandvity Design was very honored to participate in this album production.
Different from usual albums, After Utopia replicates old records, sealing the CD in a frame. In order to listen, one must break the glass to access the CD. This alludes to the digitalization of online platforms and physical CD records becoming outdated. Inspired by the CD carvings NASA sent to aliens in 1977, Nazi also engraved her marks onto the CD.
Rather than an ordinary album, After Utopia is a memorial milestone of the beauty and ugliness of this ever-changing society. Our current technology is only ancient history to the future. Therefore, the album includes elements of technology, civilization, and the future. The logotype uses harsh angles of pillars to imitate stone carvings. Using digital art, we create a ruptured yet delicate utopia.
Credits
Type | Packaging
Year | 2020
Client | 唯有音樂
Production | Grandvity Design
Digital Art | Noodlemaker
Logotype Ｄesigner | Noodlemaker
Album Designer | Noodlemaker
Photographer | 林子敬／Progressive
